Tobi Designs is an annual report design firm based in the San Francisco Bay Area. We help organizations of all kinds engage their audiences through beautifully designed annual reports, magazines, books, catalogs, and white papers. Our clients depend on us to manage complex projects from concept to delivery. They tell us that through our process, they get a finished product that gets positive response from their readers.
Find out more about us and founder Hae Yuon Kim.
When it comes to publication design, we are specialists. Publication design requires unique skills for organizing large amounts of information, keeping the reader engaged, balancing images and content. We are veterans of this discipline. We bring the double-spaced manuscript to life in your publication.
Most of us recognize “clean design” even though we may not be able to describe the particulars of how it is achieved. Simply put, we create clean design with form, color, scale, proportion, and balance. The whole equals more than the sum of its parts. We believe that design should complement, not obscure, the message.
Articulate design requires solid concept generation. This is where our knowledge, experience, and interests become invaluable fodder for creative concepting. Our “comps,” or preliminary designs, are diligent explorations of typography, imagery and layout.
Our primary function as designers is to enable communication, and we could not do that if we were living in a vacuum. As creative professionals, we stay current. We look. We notice. We interpret. Our publications are read by a modern audience; we strive to attain a look-and-feel that is contemporary.
Good publication design is compelling and keeps a reader engaged. Success is a careful balancing act of providing multiple “points of entry” with using design hierarchy to lead the journey.
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