Arrow Benefits Group Brand

We worked with our branding part­ner Leslie Belingheri to come up with a new name and cor­po­rate iden­ti­ty for an employ­ee ben­e­fits com­pa­ny. The agency had recent­ly formed from three sep­a­rate enti­ties. In a rel­a­tive­ly short amount of time, we had a new name and rolled out a launch for the new cor­po­rate iden­ti­ty. This project involved research, strat­e­gy, brand devel­op­ment, art direc­tion, and design. The deliverables included logos, stationery package, marketing collateral, and website.